How to participate in "Buy on Google" program?

"Buy on Google" (formerly "Google Shopping Actions") allows retailers of all sizes to show their products across various Google surfaces enabling a fast, simple and secure purchasing experience for users. The program uses a shareable list, universal shopping cart, and instant checkout with saved payment credentials, allowing customers to easily turn browsing into buying.


To participate in the "Buy on Google" program, your shop and products must meet some criteria, depending on the country in which you want to participate.
Indeed, even if you don't need to configure and export a new product feed, since "Buy on Google" uses the one you have already exported on Google Merchant Center for your classical Shopping ads, it's important to note that certain products and services are not supported for promotion or sale in "Buy on Google" and that, for certain product categories, policies to show on "Buy on Google" are different than they do to show on classical Shopping ads. For more details, please click here.

To find out the program's participation criteria, click here. Be careful, each country has its own program policy.

Once you have verified your eligibility for the program, you can go to your online Merchant Center account to set it up for the "Buy on Google" program. To do this, follow the integration procedure (different depending on the country) set up by Google. After completing all the required set-up steps, you will need to request final validation from Google to be able to publish your storefront. Your product data will then be subjected to the "Buy on Google" data quality tests (country-specific).

A few days after sending the validation request for your storefront, you’ll receive an email from Google, letting you know it’s time to publish your storefront or any changes you need to make first before you launch. The publication of your storefront by Google on the "Buy on Google" marketplace can take up to 24 hours.


At BusinessTech we also offer you the "Merchant Center with Actions" service that allows you to process your "Buy on Google" orders directly through your PrestaShop back office. This service is available on subscription at a price of 29€ excl. VAT/month. This subscription is WITHOUT commitment. This means that you can unsubscribe at any time and then resume your subscription whenever you want, during periods of high order volumes for example. Do not hesitate to contact us if you are interested and would like to know more.

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