What are the advantages of selling through "Buy on Google" for e-merchants?
Discover the many advantages of becoming a seller on the Google marketplace "Buy on Google":
- Increase your sales by removing steps in the purchasing process: people buy directly on Google, without being redirected to your site. Also, if they have already purchased on Google, they no longer need to log in or re-enter their payment information. Impulse buying is therefore encouraged and your sales automatically increase.
- Improve your visibility: your results are visibly improved on Google Shopping and your products are also available for purchase directly from the Google Voice Assistant. But that's just the beginning! Your products will be appearing on all Google platforms in the near future (this is already the case in the US).
- Boost your customer's loyalty: increase your customers' confidence with a new, simple, fast and secure shopping experience! Take advantage of Google's solid reputation and their purchase guarantees (payment security, simplified returns, ...) to increase your conversion. Moreover, since product visibility on "Buy on Google" is based on the purchase history on Google, the more a customer buys your products via this program, the more he/she will see them appear in his/her next searches.
- Promote on "Buy on Google" at a lower cost: program registration is free and, unlike the Amazon marketplace, you don't have any subscription fees or fees on the number of items sold. You only pay a commission percentage on the amount of the sale. These commission fees are also lower than those applied by Amazon.
For even more information on the benefits of seling on Google, read our blog post on the subject.